Entry 3

One Primary Research:The type of primary research that I have decided to do is in the form of a questionnaire.
Objectives: My aim was to find out how women are influenced by magazine advertisments.
I organised my reserch by thinking of questions I believed were suitable for young women to answer based on my critical research question. My questions were all linked to my question.
Advantages: I was able to gain a sense of what females think and believe, through a questionnaire i am able to gain an insite into the most popular advertising, for example the most popular advertising is fragrances and clothing which shows that fashion industry know these are the more popular things that women are interested in.
Disadvantages: Disadvantages are that i was not able to get a wide enough sample of people to test my questionnaire and I still do not know SPECIFIC ways the fashion industry target young woment through advertising in specialist magazines.
Brief Findings:
Changes in title/direction of study as a result of primary research: the fashion indusrty target women through their emotional needs. Some women believe that there is an ovherwhelming amount of advertisments in womens fashion magazines today that is over- riding the magazine content.